Hypnosis benefits the user by reaching the subconscious mind to make permanent changes whereas Cognitive Behavior Therapy is conscious mind function and therefore requires a great deal of willpower on the part of the user to make changes.
-Convenience
-Affordability
-Privacy
-Customizable
-Sessions are repeatable and are timed to expire in 14 days, which offers the motivation to continue the recommended sessions
Key Benefit
Users have the opportunity for much better results from the customized approach.
Points of difference
Scripts written in template form by a veteran hypnotist and the program is trained on her voice and hypnotic cadence offering an authentic experience.
The Market
According to a 2023 Washington Post article, 36% of young adults (ages 18–25) have reported anxiety, compared to 18% of younger teenagers (ages 14–17). The U.S. Census Bureau’s Household Pulse Survey found that 50% of adults ages 18–24 reported anxiety and depression symptoms. The CDC also found that 19.5% of adults aged 18–29 have experienced any anxiety symptoms in the past two weeks, compared to 11.2% of adults aged 65 and over.